Why Crown Partners?
There are hundreds of bid writers and bid consultancies in the UK.
We created Crown Partners to be nothing like them.
We wanted to answer:
How do we help businesses systematically grow their public sector revenue?
By the time a tender is published, most of the pitching has already happened. But this isn't groundbreaking news.
You also need to know if the opportunity is right for you. You need to understand the buyer, what the most effective procurement route is, and who your competitors are. You also need to have the necessary compliance in place. And, wherever possible, you should need to know about the opportunity long before the tender is published.
We Don't Start by Searching Tenders
Traditional bid writing support often begins when a tender is published.
Our work starts much earlier. Years earlier in any cases.
We research the our clients' markets, as well as planned government policies, programmes, and projects of work, to understand who is buying, what they are buying, how they are buying it, and when the opportunities are likely to materialise.
That can mean identifying existing contracts and their expiry dates, incumbent suppliers, forthcoming frameworks, procurement pipelines, dynamic markets, and other routes through which public sector organisations purchase services.
It gives our clients the opportunity to plan rather than react.
We Identify Winnable Opportunities, Not Contract Notices
There are thousands of public sector procurement notices published every year.
That doesn't mean you should bid for thousands of contracts.
One of the most expensive mistakes a business can make is committing significant time and resources to opportunities it was never realistically positioned to win. And just because a tender says it is open, doesn;t mean a supplier hasn't already been appointed verbally.
We look at the client's capabilities, experience, geography, capacity, and commercial objectives, and use that information on top of our analytical capability to identify opportunities worth pursuing, that you have a genuine chance of shaping and/or winning.
Our objective is to bid for and win the right business.
We Prepare Well Before the Opportunity Materialises
Finding the right contract only to discover that you don't meet a mandatory requirement is frustrating.
It's also avoidable.
Depending on the market, buyers, and frameworks you want to target, there may be requirements around policies, accreditations, information security, financial standing, social value, carbon reduction, insurance, quality management or other areas of compliance.
Where those requirements can be anticipated, they can also be addressed.
We help our clients understand where the gaps are and work with them to get into the strongest possible position before they need to compete.
We Understand Frameworks as Routes to Market
Public sector frameworks can provide access to enormous markets.
But getting onto a framework isn't the end game. Many organisations will tell you it is, but trust us, it isn't.
Revenue is the end game, for both of us.
A framework position is crucial because it can provide access to buyers and opportunities for several years and negate the need for full-scale competitive tenders, but you still need to understand how your business will actually be awarded through it.
That could be through direct awards (award without competition), further/mini competitions, buyer engagement, or a combination of different procurement mechanisms.
Our approach therefore isn't simply:
“Get onto the framework.”
It's:
“Understand the frameworks available, get onto the right framework, and then use it to win business.”
And Yes, We Write Bids
When the right opportunity arrives, we can support the tender process too.
By that point, we will have done everything reasonably possible to make sure your business is pursuing an opportunity worth winning and that you are properly prepared to compete for it.
Bid writing is important. It just shouldn't be the start of the process.
We Measure the Results
Ultimately, none of this matters unless it produces results.
Over the last 12 months, 99% of our completed framework submissions have been successfully awarded.
We identify over £200 million of genuine live public sector opportunity for our clients every quarter. Sometimes much more.
And our research has covered more than £1 trillion of advertised public sector framework opportunity since 2020.
These aren't numbers we expect you simply to take our word for.
Explore Our Results →
Explore UK Public Sector Procurement Statistics →
We Are Your 'Success Partner'
We don't just appear when there's a tender to write and disappear after it's submitted.
We understand what you're trying to achieve, where you want your business to go, and what public sector growth would actually mean for your organisation.
Then we work alongside you to make it happen.
That might mean preparing for a framework six months before it opens.
It might mean identifying a contract that isn't due to expire for another year.
It might mean deciding not to bid for an opportunity because your time would be better spent elsewhere.
And sometimes it means rolling our sleeves up and helping you deliver a critical submission against a very real deadline.
That's why we call ourselves Crown Partners.
There are dozens and dozens of considerations for winning at government, and winning is really quite straightforward if you manage all these considerations, but the problems begin when you seek support for each of them in isolation; a consultancy to write bids, another to submit framework applications, another to help you with your ESG strategy, another for writing a CRP, another for ISO accreditations, and on and on...
None of these things in isolation mean you're going to win a single contract, but that is of no concern to these consultancies. You pay them for a job, they do the job, end of.
Before you know it, you have spent upwards of £20,000 and you haven't even seen a contract opportunity.
We can do everything in one place, keep your costs low, and outcomes high.
This is the relationship we want to build.
Ready to Speak To Us?
The public sector is enormous. The challenge isn't finding an opportunity.
It's understanding which opportunities are right for your business and what you need to do to win them.
Talk to Crown Partners about your public sector growth ambitions. Click the book meeting button in the bottom corner of your screen and talk to us.
